My strife for efficience in GoodSystems

Year ago the pharmacy network opened my eyes on efficiency by loading me up with 24|7 responsibility.
Now I'm responsible person. Kinda. At least better than before.

At the year 2013 in June-July, my friend invited me to the head position as a chief marketing officer.
He himself was one of founders and worked in business development department.

During several months since April I didn't even had an idea how we going to succeed. I don't know what their idea was, but they wanted to become leaders in computer repairment services in the whole town. At the moment they had such dream, we had zero sales, a we worked a lot under branding, creating business cards, education matherial, and we already started inviting people for job interviews - for engineer position - this would be a people who would be visiting customers and will be selling them our services, plus they themselves would be doing most of the job.

But in the beginning of May, we had no employees at all. Edward & another chief named Jan spent weeks under publishing the ads everywhere, even using street classifieds, but quantity of calls for our positions in the office was almost zero. That's where I thought to come up with useful idea. Without employees we wouldn't be able to do anything, and we had no ways to find and bring them. We we're hopeless and struggled real hard without them.

I come up with solution. I started to process all the regional exisiting web-sites & used combination of thorought search & direct marketing to bring up our first employees. Weeks later we managed to get almost 15 employees.

Edward, that's the name of development leader, who's good friend of mine, who strife to become better at preparing those personnel who were going to work with customers. Edward is such kind of person who's never willing to start something before he won't be sure that its made perfectly. He's really patient at waiting and improving. But he's also good in action.



At the end of June I went to rest for 3 weeks from their business, and at the beginning of July they invited me back again. They had 7 engineers working around the city, but almost zero new customers (at the beginning we had 15 of them, but we missed them since they haven't survive our cruel ways of managing - we asked them for results even though we haven't provided them basics: the customers which they must serve - at those times we forced them to search our first customers on their own)

We've had to fix this somehow. We can't lose our employees anymore. We already paid 3 months for incredibly expensive office, and lost almost of our half staff.

When I started to work again in the middle of summer. I had one simple idea in my thought which could change the whole structure and operational process. At the beginning I told them, that engineers they hire will never agree to perform extra jobs like finding the customers themselves.

Yes, we provided them with cutting edge trainings which would increase their chances like 100 times to find customers for our company. But I couldn't fight the thought that at the same time they must also serve those customers, and bring back to our office half of money they did for both finding and serving the customer.
I barely connected the glue between employees and our company: I had no idea why those people would work for our company since if they're both searching customers and performing the job - they could easily work on their own. But our management team believed that "working in the name of company" that's could be their reason to work for us.


In July I came to conclusion that we couldn't afford acting this way anymore - we should search customers ourselves, for our own money - and our employees must only use ready-to-use addresses where they could go to pick up the orders.


At July 10th I've come up with idea of creating marketing subdivizion.