Apple Scenario

Few possible scenarios:

1) Better (unlikely) outcome. Apple adopts Bitcoin. And everybody is much happier than before. Revolution happens instantly in this case! Every Bitcoin project gets escalated immediately! All of your Bitcoin savings grow at unstoppable rate. Your Bitcoin blogs are blowing from viewers. That's financial tsunami.
Because all the iPhone owners immediately burn their fiat money (by exchanging it into Bitcoin).

2) The Worst. Apple is working under its own fork. Some iCoin. iMoney. Or AppleCoin.
This could be new era for digital currencies. If they are really doing something like this, it could be bad news for existing Bitcoin userbase, because many will reject such innovation despite all the proprietary handy features presented by the company. But on the other hand you are getting lots of stuff like NFC open key sharing, AirDrop open key sharing, cryptocurrency lawsuits with government - finally someone huge like Apple is going to win lawsuits against little brother government, by acting as a digital government.
Imagine digital currency which can be used for payments inside App Store. Yeah, and when your iPhone is connected to the dock, you're getting extra cash for mining iCoins. Also they are becoming a bomb by backing up support for services like iTrade where you can trade your iCoins for Bitcoins.

And if Apple will do so, we will have one more news - since Google associates itself with Open Source world (because of Android being Open Source), I suppose Google will take development of Bitcoin to the next level opposed to iCoin. This story seems like I've already heard it somewhere. And this I suppose is what we going to get through - Apple Fork against Google Bitcoin. That's how it sounds.
On the one hand we are having two giants competing with each other, on the other hand it doesn't matter whether it will be a fork for Apple or not, because this will finally mean accepting blockchain based technology inside such a huge corporation, and I suppose the price of iCoin will grow like 150 bitcoins after first three months. If Apple accepts the technology like Bitcoin, it will mean new era for another reason - inside the Apple, the employees will receive the salary in AppleCoins. Users will process their payments using built in Wallet.

I propose we start a new decentralised crypto-currency called 'Apple Cash' and eat apple from the inside out. This iMoney idea is EXACTLY what's wrong with apple (in a nutshell). It basically demonstrates the same thing that their appropriation of the .me domain did, and their copyright on anything that starts with a lower-case I does.

It's the same game that companies who're patenting genes are playing: they're basically trying to legalise their ownership of what is essentially public domain property i.e. You, your body, your identity, and now your money, your debts, your personal information and just like .me failed iMoney will fail too.

What these guys apparently don't understand is that money is a public trust, a property that is collectively owned and which loses it's trust, and consequently it's underlying value if any one party has more than a 51% controlling stake, so if they're lauching iMoney to make a profit, it's highly likely to fail. It's certainly no competitor to bitcoin as any currency that is privately issued and controlled, or manipulated by a central authority is not even remotely close to our ideal.

Support Apple Cash: the open source alternative to Tim Cook's greed.